5 ways financial marketers can be sure they’re using the right metrics

first_img continue reading » Despite many advancements in the use of data that help banks and credit unions target the most appropriate consumers, marketers face many challenges measuring marketing performance. The fact is, the level of investment in marketing has never been higher. Yet, many financial institution marketing leaders are still asking themselves:Am I spending my marketing dollars efficiently?How should I plan for next year?How am I performing compared to my peers?The need for improved marketing measurement has become a higher priority because of the shift of spend into more advanced digital channels. For a long time, digital measurement was somewhat straightforward. But mobile changed that. Measurement today is more complicated, more nuanced, and more important than ever. What’s needed is the ability to deliver accurate marketing measurement to maximize media spend, creative rotation, brand impact, account openings and, ultimately, marketing ROI. Yet, effective measurement often lags behind customer acquisition marketing strategies and capabilities.As marketers spend more of their budget in digital, they come under increasing pressure to justify the spending and quantify its impact. More than ever, they need to take into consideration other touch points beyond the one that immediately preceded the conversion. ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Seven race flat card in Tipperary this evening

first_imgThe seven-race flat card gets underway at 4.35.There’s also a meeting in Bellewstown, which starts at 4.15.last_img

‘NBA 2K20’ tournament will reportedly pit elite NBA players against one another

first_imgThe league hopes to launch the event Friday and have some big-name players to draw attention from fans.The idea seems like a win-win for everyone. Players can compete from the safety of their homes and fans get to see their favorite stars in their element.Giannis Antetokounmpo, the NBA 2K19 cover athlete, has a YouTube channel with his brothers (“AntetokounBros TV”) in which they recently played the latest 2K game on a live stream. Others, such as Gordon Hayward and Luka Doncic, are renowned for their work on the sticks.MORE: Shaq explains his “Tiger King” cameo The coronavirus (COVID-19) pandemic has left a massive void in the lives of basketball fans, but the NBA might do something to help make quarantine a little bit better for everyone.According to Yahoo Sports’ Chris Haynes, the NBA is planning a players-only “NBA 2K20” tournament, pitting the league’s best video gamers against each other. The report said the tournament would be broadcasted on ESPN. Not everyone will be keen to participate, though. Two stars have blasted the game in recent months, criticizing the lack of realism in certain aspects of the action.Kevin Durant, the cover athlete five years ago for NBA 2K15, tweeted out his frustrations in February. Hopefully his transition defense has improved if he’s going to be competing in the tournament.The transition defense on 2k is the most frustrating thing in my life at this moment— Kevin Durant (@KDTrey5) February 22, 2020There haven’t been any confirmed competitors yet, but we’ve got a good feeling Kings guard De’Aaron Fox won’t be among them.2k is a trash game. That’s why we don’t want to stream it 😂🤷🏾‍♂️— De’Aaron Fox (@swipathefox) March 21, 2020last_img read more

Tech Marketers Take Note of this ProBook

first_imgJust over a week ago I met with Joe Chernov, VP of Content Marketing for Eloqua, to talk about (ironically) content marketing, influencers and social media.  We had a great chat about different trends and tactics we were seeing while comparing notes about the upcoming summer gathering at Boston-based VCs.  Joe was getting ready to head up north to attend Flybridge’s annual event and I was gearing up to head to my firm’s summer offsite.  Towards the end of our conversation Joe mentioned an ebook Eloqua recently released that I somehow missed.The Social Media ProBook features 20 experts in social marketing stemming from agencies, brands, analyst firms, and other industry professionals including Jeremiah Owyang of the Altimeter Group, Jamie Grenney of Salesforce.com, and Scott Monty of Ford.  The ProBook is a great resource for B2C and B2B marketing professionals alike, covering the following topics:How to scale your social media strategyTips for working with influencers10 best practices for creating infographicsAnd many moreThe full ebook is definitely worth the read, but if you don’t have time, here are my favorite 3 pieces of advice tech marketers can implement TODAY:Measuring the value of social media – Nearly every tech company I have come across is active on social media in one way or another.  Over time I have quite a few folks utter the words “there is no value in social media” or “the ROI is impossible to track”.  Impossible, no.  Challenging, yes.  David Armano, EVP of Digital Global Innovation and Integration at Edelman Digital, offers some insight around social media metrics and how measuring the metrics is more than just tallying up your “likes” on Facebook.  He suggests to create a measurement framework and always analyze.  Specifically align your goals to KPIs or metrics.  For example, Armano explains if you are interested in increasing your visibility you should track Google page rank.Create and stick to a routine – Listen, I know you are busy.  We all are.  In order to fit social media into your day-to-day, Sarah Evans of Sevans Strategy offers a sample routine you should mimic!  Here it is:Review follower list and identify people to follow back (one time, daily)Review lists you’ve been added to, decide whether or not to follow (one time, daily)Respond to those you mentioned or those who replied to you (two to three times, daily)Check and respond to direct messages (two times, daily)Read “home” stream and identify people to retweet and/or respond (two times daily)Identify new people to follow (two to three times weekly)Become an influencer – I write a lot about influencer marketing, specifically on how tech companies can effectively market to their influencers in order to achieve a number of goals.  Now I am spreading the word about Joe Chernov and Leslie Bradshaw and encouraging you to become an influencer, or a “reliable, honest source of information on the social web”.   To do this, Chernov and Bradshaw encourage you to shift your thinking from “what can you do for me?” to “what can I do for you?”  So, how can you get started today on becoming a reliable source of info?  Here are the tips:Blog interesting, valuable content.  Don’t phone in a blog post just to get something postedTweet and share your content on social networksComment on others’ blog posts and social channelsWrite a book or an ebookSeek out speaking engagementsSeek out guest article placements or syndications on popular websites or blogsDownload the full ebook here.Have you seen the ProBook?  What are your favorite tips or ideas?AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more