New Delhi: E-commerce companies are taking stong actions to ensure that the fake products do not make their way to customers. So these companies are filing cases and blocking sellers who sell fake goods so the consumers shouldn’t experience a crisis of faith. Also they are implementing on strict guildines and rules, which are drafted by the consumer affairs department, is likely to make e-commerce liable as service providers, instead of being intermediaries. It may also mandate the companies to disclose seller agreements. Here are the platforms assuring product authenticity. Also Read – Add new books to your shelfDigital Mall of Asia – Digital Mall of Asia, a premier e-commerce platform reinventing the global retail market by turning it digital. The first-of-its-kind digital e-commerce platform connecting the brands to customers directly. The products are delivered by the supplier directly as every supplier has its own offline outlet in the city which ensures genuine products to be delivered to its customers. Amazon India – It is a multinational technology company focusing on e-commerce, cloud computing, and artificial intelligence. It has the largest e-commerce marketplace because of the trust of customer and that’s why they ensure that products being sold on its marketplace by sellers are genuine by the mechanisms in their FCs and even all sellers listing their products on Amazon.in are required to enter an agreement to list and sell only genuine products. Also Read – Over 2 hours screen time daily will make your kids impulsive Flipkart Assured – Flipkart Pvt Ltd. is an Indian e-commerce company based in Bengaluru. It held a 39.5 % market share of India’s e-commerce industry. Flipkart’s team of data scientists has developed a unique algorithm and has unveiled an inclusive customer-focused program i.e. the Flipkart Assured which guarantee high quality and speed benchmark online. Myntra – Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendy products. Its value proposition revolves around giving consumers 100% authentic products. Jabong – Jabong.com is an Indian fashion and lifestyle e-commerce portal. It is a young and vibrant company that aims to provide good quality branded products and they strive to achieve the highest level of Customer Satisfaction and they have a highly experienced buying team, agile warehouse systems, and state of the art customer care center provides the customer.