Crossing the Bridge to the 3rd Platform of IT

first_imgI’m sure you’ve all witnessed this scene: your local coffee shop, Saturday morning. Young people and old people. Men and women. All of them heads down in their mobile devices tapping away. Putting social commentary to one side for a second, I continue to be amazed at the sheer volume of data these devices now generate. It’s truly staggering! The mobile applications all talk to some kind of cloud and the data is being analyzed for a myriad of purposes – not just in the consumer world, but in the enterprise as well. Mobile is driving the opportunity for cloud and big data applications… and that opportunity is huge!The so-called “3rd Platform” of IT is changing the status quo. A new class of applications accessed entirely through mobile devices is being built and deployed in new ways, and will have a profound effect on the data center. In fact, many of these applications will not store their information in traditional file & block storage arrays. Object storage and HDFS will increasingly becoming the norm. For some applications, many will not even deploy “arrays” (hardware & software tightly integrated together) to store their information. Data center architects will instead prefer to deploy software-defined storage against commodity hardware. And they won’t stop there. We’ve seen huge increases in efficiency and reliability being realized by packaging storage together with compute and networking into converged infrastructure, and then automating the vast array of complex IT processes on top. Finally, business applications will not be confined to running in the enterprise data center. Hybrid cloud environments, blending on- and off-premise operations, will offer IT more efficiency, agility, and, most importantly, more choice.But let’s not forget the 2nd platform. Or indeed the 1st platform. Both are alive and well in many data centers and will not go away overnight – quite the contrary. Our research suggests that over the next three years applications deployed on the 2nd platform will grow by more than 30%. But IT departments aggressively want to drive more efficiency in the way those applications are run and managed. The infrastructure needs to be consolidated, virtualized and heavily automated. And it can no longer be operated in silos of server, storage and network. An aggressive drive towards efficiency in the 2nd platform will liberate budget dollars to invest in the build out of the 3rd platform.Herein lies the dilemma. IT is being asked to change a wheel (or two!) on their car, as the car travels down the highway at 70mph!At EMC, we’re building a bridge between the 2nd and 3rd platforms – supporting today’s technology needs and positioning companies for where IT is heading in the future. Our commitment as a technology provider is to provide best of breed products – for every application workload in the data center. We’ve never believed in “one size fits all” and we’ve never believed that moving to a new technology involves just flipping the switch. It’s always a journey, and it’s often as much about people, process and organization as it is about discrete technology components.We’re looking forward to helping you on your journey.—Related EMC Blog PostsEnabling Success in the 3rd Platform: Transformation of IT to a Service Broker by Edward NewmanHow Do You Cross the Bridge? by Alan Walshlast_img read more

Goulden Outlines EMC II Strategy

first_imgDavid Goulden, CEO of EMC Information Infrastructure, outlined EMC’s strategy in storage, flash, data protection, converged infrastructure, enterprise hybrid cloud and security analytics at a forum held in New York on March 10, 2015. Watch an excerpt from the presentation.—This is the second post in a four-part series from EMC Federation leaders.Joe Tucci on the EMC Federation strategyPat Gelsinger on the strategy for VMwarePaul Maritz on the strategy for Pivotallast_img

What I Learned During my First Months at Dell EMC

first_imgAlways Bring a Potato SaladLet’s say you got invited to a party, and you want to impress whoever is there. Everybody agreed to bring something to the party so when you enter, the others logically ask what you brought with you. And you just stand there and think oh no, I brought nothing with me. Not even a good joke to at least make them laugh.Not a really good impression, right?This example actually has a very important lesson in it that you can apply at work, and even in your private life: one of the lessons I’ve learned at Dell EMC in my first four months.Last October I started working for Dell EMC as an EMEA Sales Graduate in The Netherlands. During my first few months I had the privilege to follow specific sales training together with sales graduates from countries all over the EMEA region, work with my local group of 10 graduates in Amsterdam on several on-site activities (e.g. the annual Christmas drinks with a charitable event) and get to know an organization that is totally different from what I expected.That’s why I want to share a few key insights I got at Dell EMC. Insights that not only helped me see Dell EMC in a totally different way but also changed my perception about what sales is or should be.1.  Dell is much more than just computers I made an assumption about Dell before applying for my role and it couldn’t have been further from the truth: I thought Dell only sells computers. After graduating I wanted to move into the IT sector because of its quickly changing landscape and its huge potential (think of IoT, Big Data, VR, AI, Machine Learning, etc.). I thought of Dell mainly as a computer selling organization. I mean, as many of us might have, I purchased my first computer at Dell. Turns out that Dell is actually also investing in IoT, Big Data, VR, and so much more.Yet it doesn’t stop there. When I applied I found out that I didn’t apply for Dell but for Dell EMC, a name that I mentioned a few times before in this article. Dell EMC is part of a family of organizations under the umbrella of Dell Technologies. Like me before I applied, most of my family and friends didn’t have a clue what Dell EMC actually does. But as part of Dell Technologies it helps organizations modernize, automate and transform their data center infrastructures. Sounds different than only selling laptops and desktops right?Next to Dell EMC, Dell Technologies consists of:RSA and Secureworks to address cyber threats and other security issues that organizations can encounter;Pivotal to transform how organizations build and run any application, at every cloud, in one platform to innovate at start-up speedVirtustream to build cloud solutions to run complex and critical applications;VMware to use software and services that let organizations run, manage, secure and connect all of their applications across clouds and devicesSo as you can tell I made a very wrong assumption about what Dell actually does, and I’m very happy that I looked past this assumption.2.  Sales is great skill to master early in your careerA second lesson I learned during my first few months at Dell was that many of us (including me a few years ago) associate sales with something negative. But you know what: I think that mastering how to do proper sales will teach you so much for your professional career and your personal life. Let me tell you why.Sales is everywhereThe first time I actually read about sales being everywhere was in a blog on LinkedIn from Somen Mondal about why sales is the best first job and it made me realize how sales is an important part of most organizations. In my opinion he is absolutely right: sales comes back in every aspect of your life. Whether it is convincing people about your ideas, when you are looking for a new job (and you basically need to “brand yourself”), when you’re selling products to customers or when you want to sell your vision to your employees as a manager. Think about that for a moment.  Sales generates direct value to organizationsWhen an organization is going to invest in you it will expect a return on investment in the long run. What will your value to the organization be after many training-hours? After looking around at different departments, and drinking coffee with managers to understand the business? In sales you can directly generate revenue (=value) for your organization, which will give the organization a reason to invest more in you and gives you the opportunity to grow faster in an organization than any other position. No sales, no customers, no money, no existence. And this example doesn’t limit to only profit organizations: for non-profit organizations to exist sales is also of paramount importance.Sales gets lots of people out of their comfort zone because you need to deal with rejections – which makes you strongerGetting rejected is something nobody likes, including me. I have learned that it is not about being rejected but how you learn to deal with it, how other people see you dealing with rejection and how you stay focused on your goal. In work and in life rejection will evidently happen – for example riding a bike: the more you ‘practice’, the better you become and the faster you can grow. Just like Michael Dell, who started his business in his college dorm room and now runs a global organization.3.  You should always bring a potato salad to a party One specific lesson I have learned already at Dell EMC is from one of our sales trainers, and I found it ties everything that I have mentioned nicely together. It is that you should always bring a potato salad to a party. Meaning that when you call a customer or when you enter a meeting with your colleagues, always think in advance how you will be able to contribute to the other(s). How you will be of value? What will be your ‘potato salad’ that you bring to the party?For me, part of learning and slowly mastering sales is being able to deliver true value to customers. Working for Dell EMC and subsequently, Dell Technologies makes it so much easier to have that talk with these customers. To have that potato salad ready during every customer meeting.Thinking in advance about that potato salad in whatever situation you are is for me one of the most important lessons I have learned so far. It will help me to avert awkward situations in which everybody expects me to bring some kind of value to the table and that I actually have thought this through in advance. And that I will never think oh no, I brought nothing with me.So what do you think about my experiences after reading this piece? Did you have a similar assumption about sales, and has it changed since you have experienced it? Please let us know in the comment box!  (And if you are interested in reading more about our graduate program make sure to read this blog post about the experiences of graduates last year!)last_img read more

It’s Time for the Media and Entertainment Industry to Virtualize

first_imgWhen it comes to virtualization, the media and entertainment (M&E) industry has lagged other industries. For 30 years, broadcast engineers have relied on bare-metal hardware and hard-coded applications, trusting that these solutions could deliver the performance and predictability required of a broadcast network.Broadcast engineers have been wary of virtualization. But for M&E, virtualization in private, public or hybrid-cloud environments offers many tangible benefits: streamlined workflows, increased automation, lower cost of ownership, reduced production time and much more. In fact, forward-thinking media companies are now realizing that virtualization is the only way they’ll be able to compete in a new and rapidly evolving digital marketplace.However, these benefits can only be realized if all components works seamlessly together. To ensure this, Dell Technologies is partnering with many of the world’s leading independent software vendors (ISVs) to test, qualify and prove the functionality of underlying VMware vSphere-based solutions and virtualized configurations.Advantages of Media Function Virtualization (MFV)Prior to VMware, broadcast engineers relied on single-operation hardware, which was limited to one job at a time, whether it was playout, transcoding or rendering. With MFV, media companies can execute multiple tasks on a single Dell EMC VxRail hyperconverged node – an integrated system co-engineered by Dell EMC and VMware.For instance, we have a qualified solution with an ISV that enables us to get 2 – 4 compute tasks, doing either the transcode or the renders on a single VxRail, versus running each job on a separate server. So, what used to take 20 or 30 physical servers is now handled on seven or eight 1U VxRail systems.VMware vSphere can also create robust automated environments. This enables virtual machines (VMs) to move between clusters and stretch clusters to provide higher availability and reliability. If an environment goes down or is taken offline, the application can seamlessly shift to another storage array or vSphere host without any interruption or impact to the user.Now, VMware vSphere advances also allow you to run OTT client applications in VMs, as well as host the core video streaming applications for many broadcast and media solutions.Virtualization’s expanding roleAs the industry progresses toward “IP Playout” delivery, the role for virtualization continues to increase. Broadcasters must compete for audience and advertising dollars by quickly offering new services and channels with specialized content.Easy-to-deploy integrated playout solutions accelerate channel deployment well beyond the capability of traditional installations by offering a flexible, software-based architecture. This enables broadcasters to only pay for what they need and easily add new features as their business evolves.Add to that the evolution of Dell EMC Isilon scale-out storage solutions, designed for high-performance and advanced production environments, enabling media companies to shape and configure resources to meet the demanding needs of each operation in the workflow.Time is moneyTraditionally, it would take 9-12 months for a customer to get their broadcast workload environment into production. They had to size the equipment, set it up, configure and test it extensively before going on-air.With Dell Technologies, the configuration is already qualified and tested when the VxRail nodes arrive. VxRail can be up and running in a couple of days once the networking is ready. Once VMware vSphere is configured, the ISVs – who are familiar with the vSphere configurations and images – can load the base VMs that very day.ISVs have tested and qualified this technology right in their labs, so they’re able to move your operation immediately into workflow customization. This is how environments that used to take 12 months to get running become operational – and collecting revenue – within three months. We’re talking about greatly accelerating revenue from ad sales and everything else that goes along with spinning up a new channel. It also can shorten their technology investment depreciation cycle.This kind of efficiency has caught the attention of ISVs, some of which are now adopting VMware’s solutions as their underlying technology, with huge OEM potential.Broadcast challenges Uncompressed video streams with an IP playout – usually associated with live sports broadcasts – can present a significant challenge for broadcasters, who can’t have dropped frames, jitter or black space, so the requirements are extremely high.The  ST-2110 standard requires 1.3 Gb/s bandwidth for an uncompressed UHD channel. To get multiple channels playing, we found it imperative to have the ISV engineering department working with our VMware vSphere Alliances & Performance Engineering team. It took a long time to solve these challenges, but we can now get two of these channels running on a single VxRail node.One of our ISV partners spent nine months working on a hardware solution to solve this problem. They had no success, because it wasn’t a hardware issue – it was a virtualization-engineering feat. They needed a virtualization solution and Dell Technologies’ expertise. When we brought our VMware vSphere performance engineers to the table, our partners were finally able to overcome this issue.Furthermore, when the next generation VxRail arrives with even more powerful CPUs, we expect to get up to four uncompressed live streams playing without any issue.Lower total costsVMware-powered solutions can help media organizations realize significant cost savings. A single VxRail – powered by VMware vSphere and vSAN – can do the work of multiple bare-metal servers. This results in less rack space, less power and a reduction in cooling requirements versus deploying server after server.Finally, we’re in the early virtualization stages with M&E, but not in other industries where we have employed this solution successfully for years. It took the banking industry, for example, a year or so to understand how well virtualization works. Once they understood the tools and their comfort level increased, the technicians’ work became more meaningful and interesting, and the possibilities of virtualization began to be realized.That’s where we’re heading with M&E, which is why it’s going to be such an exciting next phase in this industry.To learn more about recommendations and best practices, download VMware’s new whitepaper: “Media and Entertainment Workloads on vSphere 6.7: Best practices and recommendations for deployment and performance tuning,” co-authored by VMware’s Mark Achtemichuk, Bob Goldsand and Shak Malik. It is the definitive guide to successfully deploy and benefit from Media Function Virtualization.last_img read more

The Power of Dell Technologies On Demand for PowerScale

first_img** Payment solutions provided by Dell Financial Services L.L.C. (DFS) or its affiliate or designee, subject to availability and may vary in certain countries. Where available, offers may be changed without notice. Today we announced Dell EMC PowerScale. This new family of storage systems engineered with industry-leading storage software and server hardware is a new standard for how organizations take advantage of unstructured data, such as documents, images, videos, and social media content.PowerScale is supported by Dell Technologies On Demand, our portfolio of flexible consumption and as-a-service solutions across Dell’s entire end-to-end portfolio – from workforce solutions to data center gear, from edge to cloud. With Dell Technologies On Demand, businesses can more effectively control costs, manage expenses, and optimize budgets to meet short-term requirements and long-range objectives.For more than 14 years, we’ve been leaders in flexible consumption solutions.** Our portfolio now approaches over $3.7B in assets under management. So, whether you choose to pay for technology as you grow, as you use it, or as a service, we’ve got it covered.A real-world example of the scale of our solutions is demonstrated in the managed services utility model we provide for a large multinational financial institution as part of their enterprise Storage-as-a-Service implementation. The Dell team consolidated their growing volumes of disparate data into one central location with multiple tiers, using a variety of Dell EMC primary and unstructured data storage platforms. As a result, Dell Technologies On Demand enables the bank to pay only for each GB utilized, while seeing a greater than 90 percent reduction in data provisioning time and an estimated 27 percent cost savings for storage over seven years.Additional flexible consumption solutions in Dell Technologies On Demand provide pay-as-you-grow options to acquire PowerScale with tiered payments to match growth, deferred payments for when you’re ready to deploy, or pre-provisioned upgrades for just-in-time capacity. Pay-per-use consumption models are suited for environments where storage capacity requirements are variable, PowerScale capacity to elastically scale capacity up and down with payments that align to actual usage.Dell Technologies On Demand delivers significant value for storage, such as clear cost savings with gains in efficiency, productivity and business agility. In a recent IDC study analyzing the business value of Dell Technologies On Demand, participants cited both cost and time savings as noteworthy advantages. Customers who moved to pay-per-use consumption models with Dell EMC storage saw a 23 percent lower cost of storage operations per year, 25 percent lower storage acquisition costs, and 92 percent faster time to deploy new storage capacity. See infographic here.We know that many customers turn to their trusted partners, including Solution Providers and Cloud Service Providers, to help bring structure to unstructured data, especially in key industries such as Media & Entertainment, Oil & Gas, and Health Care and Life Sciences. Partners can take full advantage of Dell Technologies On Demand to develop solutions and as-a-service offerings in customer facilities or the service provider’s data center.The combination of PowerScale and Dell Technologies On Demand continue our long-standing dedication to driving innovation for our customers. For more information on Dell Technologies On Demand, watch the short video below, read this brief overview, and contact your local sales representative.last_img read more

Sweet On Dell Technologies: Investing in the Vision

first_imgIDC WW Quarterly Personal Computing Device (PDC) Tracker CY20Q1.IDC WW Quarterly Server Tracker CY20Q1.Amount represents R&D expense and includes EMC amounts prior to the merger transaction date on September 7, 20162020 Patent 300 List by Harrity Patent Analytics and IPO So much has changed in the world and in our industry since Dell Technologies returned to the public market. Globally, we’ve seen new trade tensions, political machinations, a pandemic and an outcry for racial justice and socio-economic change. And in our industry, we’ve seen the continued explosion of data accompanied by the rise of multi-cloud, 5G and AI. It’s made for an interesting time to be in the market, whether as an investor or a public company.Now more than ever, there is a need for clarity and consistency for our stakeholders—and at Dell Technologies, that starts and ends with our vision. We are positioning Dell Technologies to become the most essential technology company for the data era.There are three things we know we must to do to achieve this vision and best serve our customers and stakeholders:We must win in the consolidating markets in which we compete by gaining share and leading the industry in our core product categories.We must innovate and integrate across the Dell Technologies portfolio. This means developing and investing in breakthrough technologies—across edge, core data center, cloud and security, including our venture arm Dell Technologies Capital, for truly differentiated solutions.And we must optimize our capital structure to ensure we’re best positioned for future growth and shareholder return. We’ll do that by carefully managing our cash flow, paying down debt and making smart, long-term investments in pursuit of our strategy and vision.If we do these three things, we have a seat at every table as customers look to transform their organizations for the future and do so with fewer, not more, technology partners. That’s the opportunity we see for our company—and it’s big.None of this is new thinking. It’s the path we’ve been on since Dell Technologies’ inception.We continue to make progress in the consolidating core markets in which we compete by gaining share in PCs and servers. We were the only vendor in the top five to have positive year-over-year PC unit growth in the first quarter of this year, and we moved up to #2 worldwide in commercial PC sales.¹ In mainstream servers, we broke our own record with 31.3 percent share, up 106 basis points year-over-year.2On the innovation front, Unified Workspace, Dell Technologies Cloud Platform, and the just-launched PowerStore midrange storage platform are great examples of how we’re innovating across our portfolio and co-engineering with VMware to bring game changing, integrated solutions to customers. Over the last five fiscal years, we’ve invested approximately $18 billion in R&D3 across the Dell Technologies estate and are currently ranked #16 worldwide in patents issued.4We are focused on creating long-term value for stakeholders and optimizing our capital structure. Our liquidity position is strong with more than $13 billion of cash and investments at the end of our first fiscal quarter. We have worked to smooth out our debt maturity towers—only $600 million due this month, plus approximately $200 million of debt amortization for the year. We intend to reduce core debt by roughly $5.5 billion this fiscal year and use the proceeds from our first quarter bond issuance to pay down an additional $2.25 billion this year.The reality is we are a different company than we were when we first re-entered the public market. With more than $180 billion in revenue in the last two years alone and significant investments in research, innovation and building out our portfolio, we are uniquely positioned for this digital decade. Today we have broad capabilities spanning traditional infrastructure, hybrid-cloud technologies, software and security solutions, and services—all of which are multi-billion-dollar businesses.Every step we take is progress toward our vision to become the most essential technology company for the data era. It’s a vision we will relentlessly pursue to create differentiated value for all Dell Technologies stakeholders—customers, partners, team members, communities and investors. Listen to our Q1 earnings call to learn more.last_img read more

Qualtrics goes public 2 years after being bought by SAP

first_imgSALT LAKE CITY (AP) — Business software provider Qualtrics went public two years after German software giant SAP bought the company for $8 billion. The move Thursday marked the latest achievement for a company that has become one of the crown jewels of a technology corridor near Salt Lake City that Utah likes to call “Silicon Slopes.” The move brings more notoriety to the company just months after founder and executive chairman Ryan Smith purchased the NBA’s Utah Jazz. Qualtrics shares opened at $30 apiece, above the $27-to-$29 range the company expected. The shares are trading on the Nasdaq index under the symbol XM.last_img