Eric Krasno & Friends Debut New Song At Intimate Unplugged Set In NYC [Video/Photos]

first_imgLoad remaining images Last Saturday night, Eric Krasno joined Lettuce, Oteil Burbridge, Bob Weir, John Mayer, and more for a Jerry Garcia Band tribute set for the ages at LOCKN’, performing for the tens of thousands in attendance as well as countless more via webcast. Last night, less than one week later, Krasno was back in action for a totally different kind of performance at New York’s intimate Rockwood Music Hall.Billed as Eric Krasno & Friends Unplugged, the evening’s band included a pair of his Eric Krasno Band cohorts, guitarist Danny Mayer and vocalist Mary Corso, as well as keyboardist Eric Finland, who played with Krasno’s E3 Organ Trio earlier this year. Percussionist Ben Marino, one of Finland’s frequent collaborators, rounded out the lineup. As Krasno tells Live For Live Music, Marino came highly recommended by Finland. “Ben was so good. I met him 3 hours before the show… He’s playing the Wormtown Festival with us coming up.”The band worked through a selection of songs from 2014’s Blood From A Stone in addition to acoustic readings of a pair of covers that also appeared during last week’s LOCKN’ JGB celebration with Lettuce: Smokey Robinson and the Miracles classic “I Second That Emotion” and Jerry Garcia/Robert Hunter favorite “They Love Each Other”. In addition to making mention of the LOCKN’ set, Krasno spoke about an experience visiting Derek Trucks and Susan Tedeschi‘s house, reminiscing about how he landed on the idea for Tedeschi Trucks Band‘s “Calling Out To You” on one of Derek’s open-tuned guitars before delivering a tender rendition of the tune.The show also included the debut of a new original song, a stoically heart-wrenching lament called “Carry My Name”, which Krasno wrote as part of a new concept album he currently has in the works. You can watch a full video of the live debut of “Carry My Name” below:Eric Krasno & Friends Unplugged – “Carry My Name” (Debut)[Video: Andrew O’Brien]This show marked Krasno’s second Rockwood show in as many weeks. On August 21st, Krasno and Scott Metzger (Joe Russo’s Almost Dead, WOLF!) teamed up for a duo show at the roughly 60-capacity Stage 3, the smallest of Rockwood’s three performance spaces. You can listen to that performance in its entirety here.Below, you can check out a full gallery of photos from Eric Krasno & Friends Unplugged at Rockwood Music Hall courtesy of photographer Andrew Blackstein.For a full list of Eric Krasno’s upcoming performances, head to his website.Eric Krasno & Friends Unplugged | Rockwood Music Hall | New York, NY | 8/31/18 | Photos: Andrew Blacksteinlast_img read more

Tech Marketers Take Note of this ProBook

first_imgJust over a week ago I met with Joe Chernov, VP of Content Marketing for Eloqua, to talk about (ironically) content marketing, influencers and social media.  We had a great chat about different trends and tactics we were seeing while comparing notes about the upcoming summer gathering at Boston-based VCs.  Joe was getting ready to head up north to attend Flybridge’s annual event and I was gearing up to head to my firm’s summer offsite.  Towards the end of our conversation Joe mentioned an ebook Eloqua recently released that I somehow missed.The Social Media ProBook features 20 experts in social marketing stemming from agencies, brands, analyst firms, and other industry professionals including Jeremiah Owyang of the Altimeter Group, Jamie Grenney of Salesforce.com, and Scott Monty of Ford.  The ProBook is a great resource for B2C and B2B marketing professionals alike, covering the following topics:How to scale your social media strategyTips for working with influencers10 best practices for creating infographicsAnd many moreThe full ebook is definitely worth the read, but if you don’t have time, here are my favorite 3 pieces of advice tech marketers can implement TODAY:Measuring the value of social media – Nearly every tech company I have come across is active on social media in one way or another.  Over time I have quite a few folks utter the words “there is no value in social media” or “the ROI is impossible to track”.  Impossible, no.  Challenging, yes.  David Armano, EVP of Digital Global Innovation and Integration at Edelman Digital, offers some insight around social media metrics and how measuring the metrics is more than just tallying up your “likes” on Facebook.  He suggests to create a measurement framework and always analyze.  Specifically align your goals to KPIs or metrics.  For example, Armano explains if you are interested in increasing your visibility you should track Google page rank.Create and stick to a routine – Listen, I know you are busy.  We all are.  In order to fit social media into your day-to-day, Sarah Evans of Sevans Strategy offers a sample routine you should mimic!  Here it is:Review follower list and identify people to follow back (one time, daily)Review lists you’ve been added to, decide whether or not to follow (one time, daily)Respond to those you mentioned or those who replied to you (two to three times, daily)Check and respond to direct messages (two times, daily)Read “home” stream and identify people to retweet and/or respond (two times daily)Identify new people to follow (two to three times weekly)Become an influencer – I write a lot about influencer marketing, specifically on how tech companies can effectively market to their influencers in order to achieve a number of goals.  Now I am spreading the word about Joe Chernov and Leslie Bradshaw and encouraging you to become an influencer, or a “reliable, honest source of information on the social web”.   To do this, Chernov and Bradshaw encourage you to shift your thinking from “what can you do for me?” to “what can I do for you?”  So, how can you get started today on becoming a reliable source of info?  Here are the tips:Blog interesting, valuable content.  Don’t phone in a blog post just to get something postedTweet and share your content on social networksComment on others’ blog posts and social channelsWrite a book or an ebookSeek out speaking engagementsSeek out guest article placements or syndications on popular websites or blogsDownload the full ebook here.Have you seen the ProBook?  What are your favorite tips or ideas?AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more